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Those results pages appear as a result of search engine optimization (SEO). In a nutshell, SEO is a method of optimizing (enhancing the effectiveness of) yourcontent for the search engines, in order to help it rank higher than content from other sites that target the same search terms.
Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
.SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. ... SEO isn't just about building search engine-friendly websites
